Meta made $30 million from fake account ads

Meta made $30 million from fake account ads

Meta takes its “no returns” policy seriously. According to data compiled by Wired, Mark Zuckerberg’s company has raised at least $30.3 million in recent years through paid advertising driven by fake accounts or profiles that violated Facebook’s rules.

The US$ 30.3 million (R$ 158 million, in direct conversion) would have been accumulated between July 2018 and April 2022 . More than $22 million of the total amount was spent by just seven fake account networks.

Meta’s head of security communications, Margarita Franklin, confirmed that the organization does not refund money for ads purchased by downed accounts. She explains that part of the money comes from Ads that do not violate the platform’s rules, even if organizations have received the maximum penalties later.

The biggest CIB campaign in recent years on Facebook was run by The Epoch Times and raised $9.5 million for Zuckerberg’s company. (Shutterstock)Source: Shutterstock

These account networks can be run by governments, independent groups, public relations or marketing companies that buy ads. They organized schemes to engage content based on coordinated inauthentic behavior (CIB), that is, using fake accounts to increase a publication’s audience. Often these contents spread misinformation.

Last year, Facebook also began enforcing what it called “coordinated social harm,” which uses real accounts as part of its operations. When networks are identified, Meta removes and bans all accounts and pages associated with that company.

Meta has published reports on networks classified under CIB since 2018. According to the company, most of the profiles identified were from Russia.

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